No, Johnny Depp is not moving to Brampton

Life in TO as we knew it nearly ended recently when the news came out: Johnny Depp is moving to Brampton.

But wait – isn’t he also moving to Bethlehem, Pennsylvania?

Around the same time, Woody Harrelson announced his impending move to Victoria, BC.

Meanwhile, Brad and Angelina were moving to Breaux Bridge, Louisiana AND Brea, Kentucky.

Chances are, you’ve seen more news stories like this cropping up around the interwebs and in your Facebook news feed.

Sorry, friends, it’s all fake.

This article on Snopes.com has a pretty great round-up of which super-famous celebs were moving to super-tiny towns around Canada and the US. You should check it out, it’s pretty entertaining stuff.

Here are more examples:

Justin Bieber is moving to St. Mary’s, Georgia

Justin Bieber bought a house in Wildwood, Missouri

Tom Cruise is moving to Beaver Falls, Pennsylvania

Tom Cuise is moving to Buffalo, Missouri

Leonardo DiCaprio is moving to Woodstock, Illinois

Matthew McConaughey is moving to Mulvane, Kansas

Taylor Swift is moving to Gig Harbor, Washington

In all the articles, the celeb says he or she is sick of the hectic lifestyle and paparazzi in LA or New York, or wherever they normally live. They’re so impressed with the genuine, authentic people who live in Puny Village, Wherever that they decide to pick up and move. There’s a quote from the celeb that’s frankly, poorly written in all cases.

Where did these articles come from?

Fake news sites make money by selling advertising space on their websites, and advertisers pay more for sites that have high traffic. These articles were essentially “click bait” – stories that grab people’s attention long enough to click on them.

Here’s how Snopes.com put it:

The “spreading [of]misinformation was rewarded by advertising revenue, thus encouraging additional hoax purveyors to get in on what appeared to be a very lucrative racket.”

In many cases, click bait articles don’t get read because they’re often just headlines above rows and rows of ads. In this case, though, someone took the time to generate these phony stories and targeted them to people living in or near small towns all over North America.

Erin Cardone

Born on the Prairies, Erin Cardone grew up knowing there was more to life than canola fields and AAA Alberta Angus. So she escaped, living in Europe and Australia, white-knuckling it through plates of calf brains and raw horse meat, and learning languages she can't remember anymore. After a stint as a jaded, skeptical journalist, she changed tack and began writing rather awesome blogs and showing businesses that advertising is dead, so long live social media, with her businesses Legendary Social Media. She now splits her time between various Canadian cities, Costa Rica and wherever else the wind blows.

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